Effective date: February 15, 2019
CREW by True Rowing (“CREW” or “us” or “we” or “our”) provides a variety of fitness products, services, content, and features though our website (www.hydrow.com), Hydrow, and CREW’s Live Outdoor Reality Rower (LOR)™, and through our mobile device application (including Android and IOS applications) (the “App”), and through certain CREW-controlled social media pages social media pages (including Facebook, Instagram, Twitter and YouTube) (all such products, services, content and features collectively described herein as the “Services”).
We collect several different types of information for various purposes to provide and improve our Services to you.
While you use the Services, contact us directly, or engage in certain activities such as registering for an account, we may ask you to provide us with certain Personally Identifiable Information which may include, but is not limited to:
- First name
- Last name
- Email address
- Phone number
- Address, State, Province, ZIP/Postal code, City
- User Profile Data
- Cookie and Usage Data
User Profile Data
When you use the Services, you may be asked to create a “User Profile” and provide PII about yourself such as your username, first name, last name, phone number, address, email address, weight, height, gender, age, birthday, phone number, and/or image or avatar.
Once you create your User Profile, anytime you log-in to participate in a CREW workout, we will also collect additional information relating to your account such as the total number of workouts you participated in, the dates you took the workouts, and fitness performance history i.e. leaderboard rank, achievement badges earned, speed, distance, and calories burned.
User Provided Information.
We may also collect information when you provide us with feedback, contact us with a question or comment, or provide information in public forums through the Services.
We do not collect, store, or maintain your financial information. When you make purchases through the Services, we process your payments through a third-party payment processor. In these instances, the third-party application may collect financial information from you to process a payment on behalf of CREW, including your name, email address, address, and other billing information in which case the use and storage of your financial information is governed by the third-party terms, conditions, and privacy policies.
We may also collect information that your browser sends whenever you access our Services through a rower, app, desktop, mobile device, or other method (“Usage Data”).
This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), cookie identifier, MAC address, IMEI, browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When you access the Services with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
Tracking Cookies Data
Cookies are files with a small amount of data which may include a unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Services.
We use this information to understand traffic and the usage of the Services, enabling us to improve the Services, provide the best online experience possible, and improve our customer service.
Examples of Cookies we use:
- Session Cookies. We use Session Cookies to operate our Services.
- Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
- Security Cookies. We use Security Cookies for security purposes.
- Advertising Cookies. Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.
Sweepstakes Registration Data
Periodically, CREW may run a sweepstake. We ask those who enter in the sweepstakes to provide contact information i.e. phone number, email address, or other relevant information pertaining to the sweepstakes. If you participate in a sweepstakes, your information may be used to reach out to you about the sweepstakes, and, to the extent permitted by law, for other promotional, marketing and business purposes.
Data Provided via Third Parties.
Third Party Analytics
Use of Data
CREW uses the collected data for various purposes:
- To provide you with and to maintain our Services
- To administer your User Profile.
- To notify you about changes to our Services
- To allow you to participate in interactive features of our Services when you choose to do so.
- To provide customer support and communicate with you about your User Profile or transactions with us.
- To gather analysis or valuable information so that we can improve our Services
- To monitor the usage of our Services
- To detect, prevent and address technical issues.
- To personalize and improve the Services and user experiences, to increase the functionality and user friendliness of the Services, to deliver content or features that match User Profiles or interests.
- To detect, investigate and prevent activities that may violate our policies or be illegal.
- To provide you with news, special offers and general information about other goods, services and events which we offer that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.
Retention of Data
CREW will also retain Usage Data for internal analysis purposes. This data is used to strengthen the security of our Services, to improve the functionality of our Services, to satisfy legal obligations, and other uses. Information is not retained when otherwise prohibited by law or regulation.
Transfer of Data
Your information, including PII, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the information, including PII, to United States.
Disclosure of Data
CREW will not share your PII outside CREW except in the following limited circumstances, which you consent to:
- When you allow us to share your PII with another company, such as directing us to share your PII with third-party platforms or log-ins.
- When we contract or partner with third party companies and individuals to facilitate the Services (“Services Providers”), provide the services on our behalf, to perform complementary services and /or to assist us in analyzing how the Services are used. Examples may include storage data, delivering messages, analyzing data, providing marketing assistance, managing our agreements with you, supplementing the data you provide us in order to provide you with better service, and providing customer service. We do not transfer data to non-agent third parties. These third parties are given access PII to perform specific tasks on our behalf.
- In connection with the sale of a business (including merger, acquisition, or sale of all or a material portion of its assets, change in corporate control, or insolvency or bankruptcy proceedings).
- To comply with law enforcement and legal process, such as, a court order, or subpoena.
- To prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity.
- To protect and defend yours, ours or others’ rights, property, and safety.
- To enforce CREW’s policies or contracts.
- To prevent or investigate possible wrongdoing in connection with the Services.
- To protect against legal liability.
In addition, we may share anonymized and aggregated data sets with third parties,.
Security of Data
The security of your data is important to us and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.
However, please be aware that no method of transmission over the Internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the PII we have collected from you.
Our Policy on “Do Not Track” Signals
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers and is a way for users to inform such websites and services that they do not want certain information about their website visits collected over time and across websites, platforms, or online services. Please note that we do not respond, support, or honor DNT signals or similar mechanism transmitted by web browsers.
Third Party Websites and Links
CREW’s website may contain links to other websites or online platforms operated by third parties and other websites may reference or link to the Services. These other domains and websites are not controlled by us, and CREW does not endorse or make any representations about Third-Party websites or social media platforms. We do not control such other websites or online platforms and are not responsible for their content, their privacy policies, or their use of your PII. We encourage you to read the privacy policies of each and every website, platform, and application with which you interact. We do not endorse, screen, or approve, and are not responsible for the privacy practices or content of such other websites or application.
Please keep in mind that data you post on public or semi-public venues, including data you share on third party social networking platforms (such as Facebook or Twitter) may also be viewable by other users of the Services and/or users of those third-party online platforms without limitation as to its use by us or by a third party. When you provide data to a third-party online platform, the data you provide may be separately collected by that third-party. The data the third-party online platform collects is subject to the third-party online platform’s privacy practices. Privacy choices you make on the third-party online platform will not apply to our use of the data we collect directly through the Services.
Visiting other websites, platforms, and applications is at your own risk. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services. We expressly disclaim any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of PII by third parties.
We may use third-party Services Providers to monitor and analyze the use of our Services.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Services. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en
We may use third-party Services Providers to show advertisements to you to help support and maintain our Services.
Google AdSense DoubleClick Cookie
Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads. Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en
Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950. To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217. Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
Children Online Privacy Protection (COPPA) Act
Our Services are not directed to children under 13 years of age. In addition, you are not permitted to use our Services if you do not meet the minimum age requirements to our Services in your jurisdiction. We do not knowingly collect PII from anyone under the age of 13. If you are a parent or guardian and you are aware that your Child has provided us with PII, please contact us at firstname.lastname@example.org. If we learn that we have collected PII of a child under 13 years of age, we will take steps to delete such PII from our files as soon as possible.
California Privacy Rights
If you are a California resident under the age of 18, you may request to have your posted content or information removed from the publicly-viewable portion of these Services by changing your privacy settings on your Profile page or contacting us directly by emailing email@example.com. Content or Data may not be removed from our systems or databases. In certain situations not all information can be removed from our systems or databases.
Other Privacy Rights
If CREW determines that access should be restricted in any particular instance, we will provide you with an explanation of why such determination has been made and a contact point for any further inquiries. To protect your privacy and security, we will also take reasonable steps to verify your identity before updating or removing your information.
CREW by True Rowing
14 Arrow Street, 4th Floor
Cambridge, MA 02138