Welcome to Fluid Strength.

At Hydrow, we believe the most powerful form of strength is the one that moves with you. It’s responsive and intelligent, not rigid nor forced.
From the start, we’ve built around a simple idea: that water holds more than resistance. It holds strength shaped by control, and maximizes effort through motion.
We call it Fluid Strength.
It’s a new standard in fitness – full-body training grounded in form, designed to meet you where you are.

A note from our CEO

“The way we see it, strength is so much more than muscle mass. It’s the foundation for a fuller life.

We created Hydrow to remove the barriers to building strength with an experience that anyone can get in on – even if you're new to fitness, or your schedule is crazy, or some days, you're just not in the mood. The best strength adapts to real life, and moves with you every step of the way.”

Here's to Fluid Strength,

John Stellato

Hydrow CEO

A story rooted in rowing

As a championship-winning rower and former coach of the US National Team, founder Bruce Smith’s passion for the sport runs deep. Hydrow was created to capture that full-body connection that comes from being out on the water.

Today, we’re taking that connection even further, harnessing natural force to build long-term strength faster.