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Meet us for misty mornings and golden afternoons in the mountains 1,000 feet above sea level.

NEW ROWS ARE LIVE

Complete 3 rows to earn the Lake Lure Badge — more rows will be added in coming days.
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Welcome to Lake Lure Row

10-minute Drive with Mac

The Comeback Row

10-minute Breathe with Mike

Lake Lure Bow View

30-minute Journey

Push Yourself With Our Crew

Dani, Aisyah, James, Mac, and Mike were among the first rowers allowed back on the water. They fell in love with the stunning scenery and the spirit of strength in Lake Lure.

Meet the Team

Feel The Power of Resilience

The Lake Lure community is rebuilding after the devastating effects of Hurricane Helene. That spirit of moving forward is present in each row, with inspiring stories of setbacks, recovery, and building back stronger.

Earn the Badge

Complete 3 rows to earn the Lake Lure Badge — choose from Drive, Sweat, Breathe, and Journey, a row for every mood.

Learn More About Lake Lure

Lake Lure was the location of famous 'Dirty Dancing' scenes — the watermelon scene, the dancing scene, and more. Dive deeper into the breathtaking setting, resilient community, and enduring pop culture magic of our newest destination.

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DISCOVER LAKE LURE

Let's Row